Purpose
Create a network of trained, enthusiastic people throughout the organisation who can promote the energy saving message.
Further description
A network of enthusiastic colleagues who, in return for training and professional development opportunities, encourage colleagues in their own work spaces to save energy. The champions can also help put up posters, place stickers on appliances and promote competitions.
Authority
Devon County Council, Environment Group
Conseil Général des Côtes d’Armor
How it has been used to date
A network of Energy Champions, known as Environmental Promoters, was established at Devon County Council as part of the energy awareness campaign.
Conseil Général des Côtes d’Armor recruited volunteer Energy Champions through a series of staff workshops focussed on energy issues.
User Experience
In a large organisation this is a good way of spreading the message of the campaign far and wide, saving the Energy Officer the hassle of travelling to other buildings to put up posters and talk to staff. It’s also a good opportunity to receive feedback from people who are using the buildings and facilities as part of their daily routine..
The management of the champions requires some of the Energy Officer’s time. For example, at Devon County Council the Environmental Promoters met once a month which required agendas to be prepared, rooms to be booked and minutes recorded and distributed.
The effectiveness of the Energy Champion will depend upon their personality and existing relationship with their colleagues.
Target audience
All staff.
Costs
None if training is done in-house. But training can be viewed by participants as more valuable if it is provided by an outside energy agency rather than the Energy Officer. A budget will be required for this.
Case Study Link
Staff Energy Behaviour Change Campaign – Devon County Council- Case Study
