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Tackling the Energy Challenge Together Toolkit A toolkit for communities, local authorities, and schools on how to raise awareness or build capacity on sustainable energy issues.

Creating an Awareness Campaign – Carbon Trust


A guide to assist an energy manager design and implement a behaviour change campaign.

Further description

This Carbon Trust guide provides ideas and resources to motivate everybody to save energy. This will ensure long-term benefits for people, the organisation and the environment.

Where can it be found

Carbon Trust


Devon County Council, Environment Group

How it has been used to date

The guide was used to help design the campaign implemented by Devon County Council.

User Experience

This is a concise guide which contains links to further Carbon Trust publications on energy management, including a staff questionnaire to gauge staff members’ current understanding, and a walk around checklist. The guide begins by helping the reader to create a business case for their campaign, set a realistic budget and staff resource.

The amount of information included in the tool can overwhelm the reader, but all of the information is relevant.

Target audience

Staff members with a responsibility for energy/resource management.



Case Study Link

Devon County Council Case Study –  Staff Energy Behaviour Change Campaign