Spread the message of a behaviour change campaign as wide as possible by promoting the campaign slogans through a variety of media.
People respond to messages in different ways. By using a wide range of communication methods the campaign can maximise its opportunity for changing the behaviour of as many people as possible. It can be fun and engaging to run a competition for the best slogan or poster, and then get the winning design manufactured to extend the life of the campaign.
Where can it be found
Devon County Council, Environment Group
How it has been used to date
The ‘Environmental Promoters’ were asked to use relevant parts of the checklist in their workspaces to identify ‘quick win’ opportunities to reduce energy consumption. “The tool provides a concise list of energy saving opportunities, which non-expert colleagues have used successfully.
The tool contains a range of issues to identify, some of which are very technical. However, any issues which the user does not understand can be ignored.
Facilities Managers need to be included in the process if this tool is to be used, because there will be issues identified that need their input to rectify.
Staff members with a responsibility for energy/resource management.